Managing Director, MSL Atlanta
Atlanta, GA, USA
Douglas Busk has joined MSL as Managing Director of the Atlanta office. He joins us from Coca-Cola where he developed & spearheaded the Coca-Cola Journey program. During his seven years at Coca-Cola, Doug drove strategic growth of the company’s corporate social media channels and achieved exponential increase in social engagement. He also led the development and execution of digital training and capability-building worldwide. In an earlier role as Director of Connections Innovation at Coca-Cola, Busk led a global effort to empower the company’s global marketing community to engage consumers in real time. In 2013, he spearheaded the creation and launch of the HUB Network, Coca-Cola’s global social listening, analysis and engagement platform, connecting and harmonizing the real-time work of more than 2,000 social media marketers worldwide.Prior to that, he led project management and development for Verizon Wireless and Cingular. At Verizon he drove the creation of the nation’s first cross-carrier nonprofit fundraising capability via text messaging, which, in 2010, raised more than $40 million for the Red Cross’ Haiti earthquake relief efforts.