Executive Director, Publicis Consultants
São Paulo, Brasil
Claudia is responsible for the Publicis Consultants unit, which is focused in corporate and financial communications, complex situations and crisis management. Some of her present and past clients are BlackRock, Carlyle, Temasek. B3 (the Brazilian Stock Exchange), The Economist, Saab Defence & Security, Airbus, the World Economic Forum and the government of France. For many of her clients, she has managed services in Latin America. She is also the Regional Practice Leader of Financial Communications. Claudia joined MSL in 2010 and has supported the group to develop services and products focused on business intelligence in the local market. This move has helped the agency to different itself from other pure PR agencies and has attracted clients with needs that strongly combine communications and business consultancy. Due to the profile of MSL Publicis Consultants in Brazil, Claudia has participated in some of the most relevant corporate crisis management in the country. Prior to being a PR professional, Claudia was a journalist at the main business newspaper in Brazil where she hold different positions, from reporter to Editor in Chief.