Innovation and Engagement Director, Consumer Marketing Sector Leader
Carolina has over 17 years of experience in corporate communications, with strong capabilities in planning and creation of communication strategies to guarantee the best return for clients with their stakeholders – both inside and outside the company. She is a creative professional, with strong initiative and ability to plan, manage and execute activities within challenging and fluid environments.
At MSL Carolina leads the Innovation and Engagement team, supporting the operations in being more creative, innovative, disruptive. This includes leading the digital teams, creative planning, and working with the account teams to propose impactful solutions for our clients.
Prior to joining MSL, Fullen served as VP of Operations, at Ideal HK Strategies, São Paulo, where she was responsible for the customer service structure, overseeing the work of the account directors with a performance focused on the satisfaction, seeking strategic solutions to meet their communication needs from the most creative ones to routine PR work. As a planning leader, she trained and coached the managers’ staff so that plans developed for clients are constantly improved.