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Alethea Fernandes

AVP, Financial Communications, MSL India | Asia Financial Communications Lead

Mumbai, India

Alethea leads and specialises in the Financial and Corporate Communications practice for MSL in Asia and India. She has over 12 years of experience leading clients in the financial services sector with strategic counsel, corporate and brand communications, crisis communications, investor relations and executive training. Her expertise lies in working with financial services brands corporates to craft their communication strategies and account planning which extend beyond traditional PR to include social media and corporate affairs. Alethea’s experience spans across sectors and Industries such as Banking, Capital Markets, Insurance, Asset Management, Private Equity, M&A, Pension Funds, Law and Professional Services, Fintech and Government Investment Promotion. She has led several industry award-winning communications campaigns , driving influence and impact for her clients.

She has worked on financial brands such as Deutsche Bank, Rabo Bank, IDFC Bank, Franklin Templeton, Singapore Stock Exchange (SGX), Multi-Commodity Exchange of India (MCX), Future Generali India Life Insurance, Everstone Private Equity, PNB MetLife, CIBIL, HDFC Life, SBI General Insurance, Aditya Birla Capital, Government of Andhra Pradesh, Government of Gujarat, Economic Development Board of Mauritius, Angel Broking, Tata AIG, to name a few.

A graduate in Mass Media with majors in Advertising and Public Relations from Wilson College in Mumbai, India, Alethea started her career in Public Relations with HANMER MSL (now MSL in India) in 2007. Additionally, she holds a certification in Capital Markets from the Bombay Stock Exchange (BSE).

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