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Herd MSL Bolsters Leadership with New Senior Appointments

Wed, 09/26/2018

26 September 2018, Sydney Australia: Herd MSL, one of Australia’s largest and most awarded public relations and integrated communications groups, today announced significant new leadership appointments and executive promotions.
 
Herd MSL, includes Fuel Communications, N2N Communications and Touch Creative and has grown to house 70 public relations, content and social media specialists representing brands in corporate, consumer lifestyle, government and technology sectors. 
 
Today the agency group has announced the new appointments of Jason Carnew as Managing Director of Fuel Communications and Tom Sanders as Herd MSL Creative Director.
 
Jason is an integrated communications specialist and established leader with more than 17 years’ experience in creative and public relations agencies. He brings a track record in driving agency growth through integrated campaigns, creative thinking and outstanding leadership. Jason will lead Fuel Communications which specialises in large-scale consumer lifestyle communications activities and provide support to the wider Herd MSL group. 
 
On his recent appointment, Jason said, “I'm absolutely thrilled to join the talented team at Fuel. Now more than ever, clients require creative earned campaigns that deliver real business results in order to remain competitive. Fuel and Herd MSL, has invested heavily in growing the teams' capabilities and expertise to ensure they can deliver this kind of work in every channel. I look forward to working with such an ambitious team to build on what they have already achieved,” 


Tom Sanders joins Herd MSL into the newly created role of group Creative Director, and has 18 years’ specialist creative experience in the UK and Australian markets. Tom has extensive experience in strategic creative innovation and the development of award-winning campaigns for major brands.  
 
Herd MSL CEO Vanessa Liell said: “We are delighted to welcome Jason and Tom to our group. We continue to experience strong growth and diversification through our work with global and local brands. The appointment of Tom and Jason significantly strengthens our creative and integrated strategic communication offering so we can continue to deliver impactful and engaging work for our clients. It also creates new opportunities for our bright and ambitious team to learn from individuals with such outstanding experience.” 
 
In addition to these two new appointments, Herd MSL also announced today two executive promotions. 
 
Stuart Wragg, former Lead of Fuel Communications, has been promoted to Head of Strategy, Herd MSL. Stu will lead consumer insights, strategic direction and integration with creative for Herd MSL’s clients. Stu brings an outstanding track record at Herd MSL including leading two of Airbnb’s Cannes PR Award-winning campaigns. 
 
Also, Laura Beament has been promoted to General Manager of Fuel Communications to drive the structure, strategy and talent development in the agency. Laura has been integral to Fuel’s significant growth over the last two years and will continue to lead Fuel’s consumer lifestyle practice representing outstanding brands. 
 
Discussing the agency, Herd MSL CEO Vanessa Liell said, “Tom and Jason’s appointments and promotions of Stuart and Laura reflect the success and strength of Herd MSL and our long-standing goal to attract and retain the very best in talent and clients.”
 
“As a wider agency group, we’ve had a fabulous 2018 and are incredibly excited about the opportunities ahead of us in 2019.”  
 
For further information and media contacts: Alistair Jedlin (N2N Communications), alistair.jedlin@n2n.com.au 0423 009 773

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About Herd MSL

Herd MSL is one of Australia’s largest and most awarded group of agencies - N2N Communications, Fuel Communications and Touch Creative.  Our strength is our ability to solve complex business problems through outstanding creative ideas, technically excellent execution and content led, multi-channel campaigns. Our difference is our dynamic, fearless and ambitious team – more than 70 specialists passionate about creative and integrated campaigns with impact. 
 
Herd MSL is owned by Publicis Communications and part of the MSL global PR network. 

About MSL

MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 107 offices worldwide, MSL is also one of the largest PR networks in Europe, and the fastest growing in Asia-Pacific.

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About Publicis Communications

Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSL, specializing in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.

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