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The Target Data Breach: 3 Lessons for PR Pros

Thu, 04/03/2014

The December 2013 consumer data breach at Target created a need for crisis management and communications. In the aftermath, we analyzed social media posts to determine key influencers and the effectiveness of Target's social media efforts. Here are three lessons for PR pros based on the findings.

The Target Data Breach: 3 Lessons For PR Pros by MSLGROUP

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