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The ABC’s of Gen Z

Thu, 06/28/2018

Insights from our Publicis Experiences team to understand, engage and influence the first digital natives. They’re 70 million strong, born between 1997 and 2003 – and they’re already making their mark with specific mindsets and preferences.

Generation Z are the first true digital natives, born between 1997 and 2003, for whom the ins and outs of tech and social media are second nature.

They’re progressive and globally-aware. They’re self-starters. They value control and security in an increasingly chaotic world. And, as the next generation of consumers, they’re a 70+ million-strong demographic that’s already shaping the world economy.

So, as experiential marketers, we’d better get to know them.


Publicis Experiences is MSL's experiential agency headquartered in the U.S. and entrusted by some of the world’s most innovative brands to create smart strategies that come to life as live events, digital experiences and video content.

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