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Sectors

We share our knowledge through experts who have worked in the industry, case experiences, insights and thought leadership.

PRACTICES

Automotive

Automotive

From China to the UK to the U.S., our knowledge of the automotive industry is second to none. We track the trends as often as we help drive them. We help clients envision a new future and define new roads. We promote products, services and businesses and protect brands from crises.  We are as comfortable in helping to shape policy as we are helping clients get the most out of motor sports.  We engage key stakeholders from auto workers to dealers, car buyers to market influencers, Wall Street to Main Street to the halls of government.  
We combine smart, savvy strategic counsel at the highest levels with creative and effective communications campaigns and experiences wherever our clients need. With automotive experts on all key continents, we are ready for whatever drives our way.

Consumer Goods

Consumer Goods

Whoever we are, we are all consumers, faced every day with multiple messages asking us to buy a product or service. That's a lot of clutter to cut through, and that's exactly what we do at MSL. We're here to help our clients communicate more effectively and more creatively with their consumer audiences and to help build fame and engagement with their brands and products through award-winning campaigns.  Our work with some of the world’s top brands is fearless, strategic and measurable. Our campaigns tell stories and generate conversations. We generate sales, help products change market direction, make pop culture connections and connect brands to company reputations.

Energy

Globally, we will use over 40% more energy by 2035 than we use today. Non-OECD economies are expected to drive more than 95% of that energy growth.

Fossil fuels such as oil, natural gas and coal are expected to account for 27 per cent of the total energy mix, while the remaining energy will come from a combination of nuclear, hydroelectricity and renewables*. 

Yet the IEA has concluded that nothing in the current situation indicates that we will reach greenhouse gas targets during this century. Major energy and utility companies are at the heart of the matter.

At MSL, we understand the issues facing the sector. It is the context that drives our passion for this industry and indeed its very transformation. We advise clients from across the energy spectrum on effective communications with a broad range of stakeholders - from financial investors and regulators, to consumers and employees.

Financial and Professional Services

Financial and Professional Services

A new reality has taken hold in the financial and professional services industries -- comprehensive and consolidated risk management is increasingly widespread and we're seeing a new-found recognition that the industry needs to face up to the challenge of better engaging its publics.

Whether it is law firms discussing how to bill for "value" instead of by the hour or whether it's accounting firms taking stock of post-crisis global standards, "change" is the name du jour.

And MSL walks the walk right alongside. Our clients, some of the biggest names in the professional services category, come to us for everything from country-specific media relations and profile-building to international recruitment programs (including a 48-hour, international online job fair), and corporate responsibility campaigns in line with the United Nations' Millennium Development Goals.

In the words of one client, our "insight, creativity, digital skills and sheer commitment have been invaluable in helping us to compete effectively against fierce competition for talent, from early years to professional hires."

Food, Beverage and Agriculture

Food, Beverage and Agriculture

From farm to table, we help food, beverage and agriculture entities feed the world.  Our highly specialized teams counsel client leaders on important agriculture issues, health strategies, product development, product and brand positioning and marketing.  We have managed important issues and crises, created market opportunities and partnerships, tracked tastes and forecast trends.

The food and beverage category is sophisticated and challenging, and MSL is fully prepared for all of it.

Creativity and consumer engagement have never been so important in an industry that seeks a role in pop culture. Today, with media fragmentation, this need is growing, especially in regard to consumer conversations from the point of purchase to YouTube.

North America
Latin America

Health

Health is always personal - it’s an intimate topic. Yet a conversation about health involves a lot of different people. We used to call our audiences patients and stakeholders, and communicating was a one-way street.
 
Today the term people is preferred and communicating is conversational - an exchange. All people are individuals, persons.
 
Understanding who’s in the conversation about health is a complicated dynamic. It requires an exquisite sensitivity to who’s at the center of the discussion and who can help create impact.
 
MSL has a long history of creating insight-based and behavior-changing communications initiatives aimed at different kinds of people. We’re able to go deep to understand the motivations that drive preference and spur action. Seeing people as people – whether as patients, caregivers, healthcare professionals, hospital management or policy influencers – enables us to understand how health is part of their world. Alongside this human dimension we bring together industry-leading communications expertise and award-winning consumer wellness and personal care marketing prowess from working with companies like P&G.
 
No one wants to be called a stakeholder, KOL, patient, provider or payer. Before anything else we’re all people and people want to be considered as individuals. Quite simply, it’s a more effective way to engage people about their health or help shape the diverse decision-making influence they exert across the health landscape.

Manufacturing, Industrial and Defense

Manufacturing, Industrial and Defense

At MSL, we understand the industrial complex from manufacturing plants to labor negotiations.  We support our clients in managing environmental risk.  We help open new plants, and understand b2b marketing whether that market is for a component part or a defense contract. We build influence by engaging decision makers and industry experts.  The result of our work delivers meaningful business impact as well  relationships with our clients that last, delivering stability, continuity, perspective and innovation to their initiatives and products.

Our specialists have garnered many years of experience in areas specific to our clients' needs, products and services. Using a multidisciplinary approach we seek to meld successful techniques from a variety of areas to give our defense clients greater flexibility and reach to influence new and established markets.

Technology

Technology

The reach and impact of the Internet, the explosion of mobile technologies and the roll-out of broadband across the world have been huge contributors to economic growth, job creation, education and empowerment in the last decade.  Digitalization opens the world. At the same time, its poses immense challenges to governance, from cyber security and privacy to net neutrality.

Technology is also the top driver behind the revolution in the marketing communications industry. We are a team of specialized experts passionate about the interchange between technology and society, and what it means for your startup, brand or company.  We understand how to translate technology into human innovation with broad appeal.

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