Science + Ethics = Context
Science-based metrics, while very useful, do not paint the full picture of how sustainable individual organisations are. Context-based metrics do. It’s helpful to know the difference, as Mark W. McElroy , Founder & Executive Director, Center for Sustainable Organizations explains.
As the importance of sustainability measurement and reporting grows, it’s helpful to clarify the distinction between so-called science and context-based metrics.
These terms are not synonymous, although they do overlap. More importantly, science-based thinking is by no means adequate for setting goals or measuring performance in an individual organisation’s sustainability – necessary, perhaps, but still inadequate.