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MSL wins India Consultancy of the Year at APAC SABRE Awards

Fri, 09/14/2018

This recognition caps three years of outstanding performance in one of the world’s most complex markets.

MSL won the India Consultancy of the Year award at the 2018 APAC SABRE Awards. This recognition caps three years of outstanding performance in one of the world’s most complex markets.  According to Amit Misra, CEO, MSL India, "As a business, our focus on building sector-specific expertise alongside our horizontal specialists in video, content, social voice, and data has paid rich dividends, but there’s more to the story. The recognition is a result of exemplary work, strong financial performance and, most importantly, our focus on working with and retaining the best people in the industry – our colleagues! With stellar work across each of our India locations, our colleagues' enthusiasm and talent have seen us consolidate our client roster with some of the strongest relationships I have seen in my career."

In addition, 20:20 MSL India was awarded Best Consumer Marketing Campaign for Vicks “Touch of Care” that Moved Millions. This inspiring campaign was led by Rekha Rao, India Client Engagement Director for P&G and Senior Vice President, MSL India, and Ruchita Kothari, Group Head, 2020 MSL and has been sweeping global, regional and local awards – including MSL’s own 2018 Influence and Impact Awards.

#SABREAwardsAP Winner CONSUMER MARKETING (EXISTING PRODUCT): Vicks 'Touch of Care' that Moved Millions—@ProcterGamble Vicks with

— The Holmes Report (@holmesreport) September 11, 2018

MSL wins India Consultancy of the Year at APAC SABRE Awards

Here’s what The Holmes Report, organizers of the award, had to say about MSL:

“Three years after a wide-ranging restructuring that consolidated leadership of one of India’s biggest PR operations under Amit Misra, 2017 can probably be viewed as the year when MSL India finally hit its stride across all areas. Another year of double-digit revenue growth (+14%) and impressive profitability confirmed the agency’s stellar operational performance, but it was MSL’s campaign work that finally caught up over the past 12 months, led by the remarkable ‘Touch of Care’ campaign for P&G’s Vicks, which swept the SABRE Awards South Asia and looks set for further global recognition.”

“The firm’s client relationships demonstrate strong net performer score metrics across all categories. That reflects MSL’s focus on a smaller client roster that delivers more value, with a strong new business haul that included Alibaba, Amazon Web Services, Bacardi India, Instagram, LaLiga, Mercedes Benz, Ola, Puma, Sony Sports and WhatsApp. They join an existing client roster that features Coca-Cola, Dell, Facebook, Mondelez, Netflix, Panasonic, SAB Miller / ABInbev, Star Plus, Volkswagen and Xiaomi.”

Winners were announced during the 2018 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 11. 

More on: 2018 SABRE Awards Asia-Pacific Winners

We're thrilled to be honored as India Consultancy of the Year by the @holmesreport at the #SABREAwardsAP. Most of all, congratulations to our colleagues across India that continue to deliver outstanding work.

— MSL (@msl_group) September 11, 2018

Victory! MSL wins India Agency of the Year and Gold for Best Consumer Marketing at Sabres Asia Pacific!@Vicks

— Glenn Osaki (@gosaki) September 11, 2018
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