Health is always personal – it’s an intimate topic…
Shellie Winkler , Thu, 02/15/2018
Taking a person-centric approach to communicating about health gives companies its best chance of genuinely resonating with its most important constituents.
Yet a conversation about health involves a lot of different people. We used to call our audiences patients and stakeholders, and communicating was a one-way street.
Today the term people is preferred and communicating is conversational – an exchange. All people are individuals, persons. Understanding who’s in the conversation about health is a complicated dynamic. It requires an exquisite sensitivity to who’s at the center of the discussion and who can help create impact.
Seeing people as people – whether as patients, caregivers, healthcare professionals, hospital management or policy influencers – enables us to understand how health is part of their world.
The health sector today is politicized everywhere and under unprecedented pressure to deliver value at reasonable costs. There is no market that is free from the squeeze of commercial imperatives, public need and personal interest. Taking a person-centric approach to communicating about health gives companies its best chance of genuinely resonating with its most important constituents.
We take a people-centric approach to health communications seeking to deeply understand the target audience and its influencers and then activate in innovative, yet regulatory-appropriate ways, to educate and spur action. Alongside this human dimension we bring together industry-leading communications expertise and award-winning consumer wellness and personal care marketing prowess.
No one wants to be called a stakeholder, KOL, patient, provider or payer. Before anything else we’re all people, and people want to be considered as individuals. Quite simply, it’s a more effective way to engage people about their health or help shape the diverse decision-making influence they exert across the health landscape.