Annual Food & Beverage Trends Forecast Sees High-Tech, High-Speed Forces at Work
Steve Bryant , Thu, 01/11/2018
Six factors to drive conversation and commerce in the food and beverage market
Since 2011, MSL has been calling food trends as both an aid to food marketers in the food, beverage and agriculture sector. The trends highlight food movements that have risen above fads and sensations to become major factors we expect to influence food industry revenues this year.
In 2017, the large and sometimes lumbering food sector had a fire set under it. The speed of technology has transformed consumer expectations. Consumers are powerfully equipped to curate their food and drink choices, calling on trusted social influencers and freely experimenting in today’s multi-faceted marketplace. Food makers will race to keep pace.
As a result, the food market will experience rapid evolution in 2018. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
In 2018, we expect these six factors to drive conversation and commerce in the food and beverage market:
- Clean Packaging: Building on the clean ingredients drive, brands will now want to look as clean as they are inside.
- Plant Milks and Butchery: Almond milk was the gateway food. Now we want coconut yogurt, vegetable steaks, squash pasta, and more.
- Instant Gratification: In a modern gold rush, competing food delivery solutions are racing to close the gap between hunger and satiation.
- Regional Artisan Dairy: Drinking milk may be on the outs, but grass-fed and cultured dairy products, touting local terroir, are screaming for attention. It’s local, artisan, probiotic, and Instagramable.
- Retail Experimentation: Amazon is scaring food retailers into a frenzy of innovation. Expect a buyer’s market, rich with entertainment and special offers in-store and personalized inducements online.
- Ultra-Personalization: We’ve gotten very picky with our food choices, guarding against allergies and intolerance, accounting for genetics, catering to our latest dietary system. Food makers are responding in kind.
Regarding MSL’s philosophy on the development our annual trends, we craft our forecast principally in the interest of food marketers and communicators. We want to inform, inspire and support their brand storytelling, and we believe all of these themes will strongly motivate food and beverage conversations and consumption in 2018.
For more information about this year's food trends, contact Steve Bryant +1 206 313-1588