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2016 Is the Year of VR; But How Does It Play in PR?

Thu, 03/03/2016

To help marketing and PR professionals get started with virtual reality, MSLGROUP has collaborated with PR Week for an exclusive panel at SXSW featuring technology advocate Robert Scoble , Jon Hackett of Nurun, Tara Kriese from Samsung and Jim Marggraff , Founder of Eyefluence. Jeff Melton of MSLGROUP will moderate the panel discussion. Register here to hear panelists discuss the most creative ways to utilize VR for integrated marketing and PR.

It’s the new, hot, immersive technology. At SXSW later this month, virtual reality will make its biggest stand yet with more than 70 panels at the interactive portion of the festival alone. Virtual reality parties are even being planned.

“VR is going to be the most social platform,” said Facebook founder Mark Zuckerberg while helping to introduce Samsung’s new S7 and S7 Edge handsets, the new Gear 360 video camera, and Gear VR.

It’s not that virtual reality is new; it’s already here. And 2016 will be remembered as its breakout year: It’s become so accessible that equipment is even available in cardboard; video cameras that record in 360° are now affordable; the long-awaited high-end Oculus Rift product will finally ship; Samsung has rolled out integrated products; more than 20,000 360° videos have been uploaded to Facebook; and content on YouTube is soaring. According to eMarketer, not only are 80% of Generation Z Internet users interested in virtual reality, but so are 64% of Baby Boomers.

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