Our Social Media Guidelines
WHY HAVE WE CREATED THESE GUIDELINES AND WHAT IS THEIR
- To help activate our employees to use social media in a
positive manner to build their personal brands and act as
ambassadors for MSLGROUP and its clients.
- To create a sandbox for participation on social media; and to
reduce the risk of damaging the MSLGROUP, Publicis Groupe or client
- These guidelines cover the personal use of social media
channels by MSLGROUP employees, including but not limited to:
social networks like Facebook, LinkedIn and Renren; blogs like
Wordpress, Blogger and Tumblr; microblogs like Twitter and Weibos;
forums + wikis like Wikipedia; video sharing sites like YouTube and
Youku, and photo sharing site like Flickr.
EMPLOYEES AS MSLGROUP AMBASSADORS
- We wholeheartedly encourage employees, as representatives of
MSLGROUP, to use social media as a way to connect our brand - and
when appropriate our clients' brands - with stakeholders and
influencers in the online space.
- Even when you are using your personal social media accounts,
clients and others see you as if you are representing MSLGROUP, so
we encourage you to always be professional and positive on social
- We encourage you to link to posts and articles about
communications trends, data, case studies, scenarios, quotes,
anecdotes and personal observations, and build a personal brand.
Wherever possible, link to graphs, slide decks, photos, videos or
screenshots to add visual appeal. Do respect copyright and do link
back to the source.
- We trust you to always use good judgment. We ask that you don't
share any MSLGROUP or client confidential data. The best guideline
is: never share something on social media that you wouldn't share
with a journalist on email. In all cases, we expect you to respect
the confidentiality agreement you have signed with MSLGROUP.
- We would ask that for work-related matters, please focus on
those that are within your particular area of job responsibility.
When you do talk about work directly, be human, and interesting.
Try to add value and create positive energy, instead of endlessly
being negative. Your tone should be personal and conversational --
as if you are talking to an office colleague, not as if you are
writing a press release. Be yourself. You rock.
- As an MSLGROUP employee, and not an official spokesperson,
consider clarifying in any blog posts or tweets that the views
expressed in your postings are your own, or link to a post on the
MSLGROUP blog or social media profiles to add context.
TALKING ABOUT MSLGROUP AND PUBLICIS GROUPE
- We encourage you to have your own opinions and points of view.
However, working at Publicis Groupe means that every brand is a
present or potential client. So, we would ask you to avoid engaging
in any negative or controversial brand-related conversations on
social media and focus on the positives. Specifically, we would ask
you not to comment on an issue or crisis of any kind in which a
Publicis Groupe client is involved.
- When you do talk about an MSLGROUP client, we would encourage
you to proactively mention that it is a client (using the #client
or #cl hashtag), as disclosure. Indeed, in the US our employees are
required by FTC regulation to indicate in their posts or tweets if
a company is a client.
- Some clients, as a policy, ask agencies not to talk about them
or their brands on social media. We must respect these client
policies and refrain from referencing these clients at all, even in
a positive or neutral context, unless specifically approved by the
IN CASE YOU NEED FURTHER CLARIFICATION
Email one of these people: Michael.email@example.com
(Asia) or Trudi.Harris@mslgroup.com