Chhattisgarh Tourism Board Appoints 20:20 MSL as its Strategic Communications Partner

Chhattisgarh Tourism Board partners with 20:20 MSL to drive tourism and promote economic growth

New Delhi, India - October 18, 2011:  20:20 MSL, part of MSLGROUP, Publicis Groupe's flagship speciality communications, PR and events network and the largest PR network in India, today announced that it has been selected by Chhattisgarh Tourism Board as their strategic communications partner in India. A relatively young state, Chhattisgarh is one of India's richest bio-diversity habitats and fastest growing tourism destinations. 20:20 MSL will work with Chhattisgarh Tourism Board to build awareness of the region as a key Indian tourist destination to domestic and international travellers and drive its reputation as a state committed to sustainability.

20:20 MSL's seven offices across India will work with Chhattisgarh Tourism Board on a nationwide engagement campaign, spearheaded by 20:20 MSL's National Capital Region (NCR) Office in Noida. The agency has been tasked with drawing on its integrated communications expertise to promote Chhattisgarh Tourism Board's marketing theme of 'I discovered…'. 20:20 MSL will look to creatively engage audiences through a story-telling narrative of the region's unexplored, natural landscape and cultural and religious heritage.

Commenting on the appointment, Amrit Ahuja, Vice President, 20:20 MSL said, "As a keen explorer and traveller myself, I am thrilled that Chhattisgarh Tourism Board has chosen 20:20 MSL to position the region as the next tourism hotspot in India. The tourism industry in India is a key driver for the economy and according to India's Ministry of Tourism, India receives around 6 million international visitors every year and nearly 562 million domestic tourists travel to different states within India. We look forward to fostering growth in the state of Chhattisgarh by attracting tourism through an insights-driven, holistic campaign."

Tapesh Jha, Managing Director, Chhattisgarh Tourism Board, commented, "We were keen on partnering with an agency that understands our philosophy and how to engage our key audience. 20:20 MSL's speciality communications expertise, experience in the travel sector and its capability to seamlessly implement national campaigns will help us achieve our objective of making Chhattisgarh the upcoming tourist destination."

Ashutosh Sharma, Consultant, Chhattisgarh Tourism Board said: "This is Chhattisgarh's first ever structured communications campaign with clearly defined markets and target groups. This will be an integrated campaign to enhance visibility for Chhattisgarh through traditional media, social media, advertisements and activations. Public relations plays an important part in this mix to represent our point of view in the media and achieve mindshare. 20:20 MSL with its proven expertise and experience is a natural partner for Chhattisgarh Tourism Board to achieve top of mind recall for the state as a key Indian tourist destination."

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About Chhattisgarh Tourism Board:

The Chhattisgarh Tourism Board (CTB) was established in 2002 to promote the tourism industry in the fledgling state of Chhattisgarh. Its core responsibility is to develop a favorable framework for private, public and community participation in sustainable tourism development. CTB is the only Tourism Board in India.

About 20:20 MSL:

20:20 MSL is one of India's largest multi discipline communications firms and a leader in the area of specialty communications services including corporate reputation management, strategic media relations, analyst relations, social media, crisis and issues management, events and activation services. The firm is also the acknowledged leader in technology communications space in India. Through its powerful network of more than 150 staff across offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad and Pune, as well as the reach of the MSLGROUP and Publicis Groupe international network, 20:20 MSL partners with more than 100 leading Indian brands and multinationals to deliver world-class communications.